Against Animal Testing The Body Shop 1993

Against Animal Testing The Body Shop 1993. The Body Shop was the first cosmetics company of its time to be against animal testing They have never used animal testing and never will and all of their products are vegetarian and free from animal cruelty.

On October 4th 2018 World Animal Day The Body Shop and Cruelty Free International took 83 million signatures against cosmetic animal testing to the United Nations Headquarters in New York City to create a global framework to end animal testing while advancing the United Nations’ sustainable development agenda.

Forever Against Animal Testing Cruelty Free The Body Shop®

The Body Shop started campaigning to end animal testing in cosmetics We were the first global cosmetics company to fight this cruelty 1998 Following our sustained campaign the UK government banned animal testing for cosmetic products and ingredients 2004.

Forever Against Animal Testing Cruelty Free The Body Shop®

The celebration of these signatures is a culmination of more than 30 years of advocacy between The Body Shop the first international beauty brand to campaign against animal testing in cosmetics and our longtime campaign partner Cruelty Free International the first global nonprofit organisation dedicated to ending cosmetic product and ingredient testing on animals.

Behind the Label: The Body Shop’s ‘Against Animal Testing

The Body Shop has long crusaded against animal testing for cosmetics then it was purchased by L&#39Oreal which has a questionable animal testing track record in 2006 What kind of positive impact.

Petition Against Animal Testing The Body Shop India

About This EntryWhy Does This Entry Deserve to Win?ResultsOn June 1 2017 The Body Shop launched a new campaign calling for a global ban on animal testing in cosmetic products and ingredients by 2020 in a colossal effort to revolutionise the beauty industry and protect millions of animals around the world In partnership with the leading nonprofit organisation working to end animal testing Cruelty Free International The Body Shop ambitiously aims to engage eight million people to sign a petition that will take the campaign to the highest authority the United Nations in order to request an international convention banning all cosmetics testing on animals everywhere and forever The petition can be signed online or at any of The Body Shop&#39s 3000 stores across the world Consumers are being encouraged to use the campaign hashtag #ForeverAgainstAnimalTesting on social media to raise awareness around the issue ITB was engaged to secure high profile talent and influencers to help catalyse a global movement through an organic social cam In an effort to recapture the activist spirit of The Body Shop brand ITB helped to create a global influencer programme on social media primarily Instagram that taps into the current “activist zeitgeist” to assist in amplifying the global brand messaging initiative “Forever Against Animal Testing” The key objectives for the 18 month campaign were to drive awareness around the fact that 80% of the world still tests cosmetics on animals and to generate participation from the target audience that would ultimately lead to the collection of the 8 million petition signatures required to accomplish a ban worldwide In order to identify talent and influencers who would appeal to the target audience ITB defined a set of casting criteria and recruited activists from diverse cultural backgrounds with high reach and resonance on social media across key markets in Europe the Middle East Asia South America and North America Key influencers engaged were Ariel Winter Jhene Aiko Adrien G The outcome of the campaign was overwhelmingly successful as it resulted in over two million petition signatures within the first six weeks of the campaign going live This demonstrates the power of strategically aligning the appropriate talent with a campaign and the impact it can have in delivering real social change From a total of 13 talent and influencers the campaign generated a combined reach of 26 million people Total combined likes equated to 125 million with an average of 91000 likes per post and an average engagement rate per talent post of 43% The hashtag #ForeverAgainstAnimalTesting created a significant amount of user generated content that resulted in thousands of posts The Body Shop received 54000 new followers on their Instagram page and over 5600 comments related to the campaign Some of the talent went above and beyond the post requirements posting extra posts on different social media channels to show their genuine passion for the cause The campaign.